Fueling Growth: How Flex Space Supports Talent Attraction in NC

Nick Jordan
October 16, 2023

The way we work is evolving, and so are our workplaces. In North Carolina, businesses are exploring new strategies to attract and retain top talent in an increasingly competitive landscape. One innovative approach involves leveraging specific zones that offer economic incentives and tax benefits. This blog explores the concept of HUB Zones and Opportunity Zones in North Carolina and how expanding flexible workspaces within these zones can help businesses thrive in the modern world of work.


Understanding HUB Zones and Opportunity Zones in North Carolina

In North Carolina, there are certain areas called Historically Underutilized Business (HUB) Zones and Qualified Opportunity Zones. The goal of these designations is to boost economic development and create jobs by offering businesses great incentives like tax credits and investment opportunities.

HUB Zones are areas that have historically been underutilized by businesses, especially those owned by minorities and economically disadvantaged individuals, as defined by the Small Business Administration (SBA). These zones provide incentives for businesses to invest and create jobs within their boundaries, with a focus on supporting small businesses.

On the other hand, Opportunity Zones, designated by the U.S. Treasury Department, aim to revitalize low-income communities by encouraging private investment through tax incentives. Businesses in these zones can benefit from deferring capital gains taxes and reducing taxes on investments made within the designated zone.


The Demand for Flexible Workspaces

Flexibility has become key in today's workforce. With remote work on the rise and changing work preferences, professionals need adaptable office spaces that cater to their evolving needs. That's where innovative co-working spaces come in. They offer not only flexible workstations but also dedicated meeting rooms, networking events, and access to a vibrant community of like-minded individuals.

It's the ideal solution for professionals in cities like Durham and Raleigh, where many ambitious individuals seek flexible work options. With the freedom to choose where and how they work, professionals can optimize productivity and find the perfect work-life balance.


DBCo: A Pioneering Workspace Solution

Introducing the Durham Bottling Company (DBCo), a distinctive coworking community that stands out in Durham, North Carolina. What sets DBCo apart is its unparalleled positioning: it is strategically situated in both a HUB Zone and a qualified Opportunity Zone. This strategic location perfectly aligns with the evolving needs of businesses and professionals in today's dynamic work landscape.

Benefits of Expanding Flex Space in North Carolina


Expanding flexible office spaces in North Carolina brings a multitude of advantages. Not only does it foster job creation in HUB Zones, but it also opens up opportunities for tax incentives in Opportunity Zones, ultimately improving the overall competitiveness in talent acquisition. Additionally, the implementation of flexible office spaces promotes a healthier work-life balance for employees, allowing them to better manage their personal and professional commitments.

The ability to adapt to the ever-changing work dynamics becomes even more crucial for businesses' long-term success, ensuring they stay ahead of the curve and thrive in today's dynamic market. With DBCo, businesses and professionals can reap these benefits and more. That's why we have created a coworking environment that not only offers flexible work options but also facilitates networking opportunities with like-minded individuals. Our vibrant community


The Impact on Talent Attraction and Retention

The expansion of flex space plays a crucial role in attracting and retaining top talent in organizations. By providing professionals with modern and collaborative work environments, close proximity to businesses, and ample networking opportunities, companies create an environment that supports the diverse work needs of their employees. This comprehensive approach fosters a win-win scenario, where employers benefit from increased productivity and employee satisfaction, while employees thrive in a flexible and empowering work environment.


Case Studies and Success Stories

Real-world examples abound of businesses that have thrived within HUB and Opportunity Zones. These designated areas, specifically designed to provide companies with the resources and opportunities they need to excel, have proven to be catalysts for success. Testimonials from professionals who have chosen DBCo as their workspace highlight the positive and transformative impact of this strategic location on their careers.

Our team recently held a three-day strategy working session at Durham Bottling Company, and it was an incredible experience! The staff went above and beyond to accommodate all of our needs, providing us with multiple rooms of varying sizes, from small phone rooms to large team-wide meetings spaces. The open workspaces and beautiful indoor/outdoor areas also made it easy for us to connect over food and recharge during breaks. Moreover, the staff's warmth and helpfulness made the entire process seamless and enjoyable. The stunning and energizing space was the cherry on top of an already amazing experience.

Trinity Klein

The vibrant community, state-of-the-art facilities, and collaborative atmosphere have fostered innovation, networking, and unparalleled growth. It's no wonder that DBCo has become the preferred choice for ambitious professionals looking to take their careers to new heights.


In North Carolina, the future of work is being shaped by HUB and Opportunity Zones. As businesses adapt to evolving work trends, the significance of flexible office spaces cannot be overstated. DBCo's strategic positioning in both zones establishes it as a key player in the state's efforts to attract and retain top talent. For businesses seeking success in the modern world of work, considering the benefits of flexible workspaces in North Carolina's designated zones is a strategic move that can pave the way for a prosperous future in a dynamic work environment.

The Durham Bottling Company: Your Coworking Solution

DBCo. is the coworking solution to all of your office needs. We offer an inclusive, supportive community to our members, with all the tools needed to work happily and productively in the modern world.

Unsure about which membership offer will be the best choice for you or your team? We’re happy to discuss our various memberships and rates, and help select the perfect option for you. Contact us today!

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